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  Monetizing the Mobile Internet
  

  Big Opportunity from a Small Screen
 
That rumbling in the distance is the sound of web traffic heading to mobile devices. Thanks to powerful handsets and faster networks, users can expect a seamless web experience on their phone.

Unlike the web on a PC, the relationship between consumers and their mobile device is much more personal. The information that it serves feels more intimate — like a personal assistant offering recommendations. For those companies looking to capitalize on the second coming of the web, the smart money is on advertising. But care must be taken not to stymie its growth with intrusive, spam-like content.

At Openwave, we understand that the personalization of content and services is a critical part of providing an engaging user experience. Our products and solutions help operators leverage their unique access to user data to deliver targeted, relevant content that will drive adoption of new revenue generating services.

Openwave Monetizes the Mobile Web through:
 
Personalization
Operators that create the most personalized experience for their subscribers are in the best position to roll out an advertising solution that doesn't interrupt the user's experience. Openwave helps operators capitalize on their unique relationship with subscribers, leveraging user profiles, preferences, usage patterns and location data to create an individualized experience that anticipates subscribers' needs and delivers recommendations accordingly.

The Open Internet
Building the best mobile web experience means giving users the freedom to access whatever content they want. Openwave products enable operators to offer their subscribers full Internet web pages in a secure, user-friendly and device-intelligent format to any mobile data-enabled handset. Best of all, operators can knock down their walled gardens without sacrificing data revenue thanks to Openwave's context-based advertising solutions.

Converged Communications
The challenge for operators is to remain relevant in the open Internet without being cut out by services outside their network like third-party email. Openwave's converged approach to communications ensures that users can be reached no matter where they are or how they are connected, via integrated services that cross mobile and broadband networks. Openwave also enables advertising revenue through intelligent linking to merchant partners.

 



 
Openwave Integra is a next-generation mobile Internet gateway designed to rapidly enable open, secure multimedia and multi-protocol service deployment on converged networks.  
 
 
 
 
Personalization Open Internet Converged Communications
 
 
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