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  Openwave® Mobile Access Gateway
  
 
  Mobile operators are fully committed to the transition to 2.5G and 3G mobile networks. But the rate of end user adoption and the particular data services that will be most popular in each market and geographical region will only become clear over time. During this critical period, the most successful mobile operators will be those who can deliver the most mature data solutions today and effectively leverage their infrastructure as new standards emerge.

 

  Openwave Mobile Access Gateway (MAG) bridges the gap between the mobile Internet standards dominant today and the next generation wireless Internet services that will be popular tomorrow. For today's subscribers, the Mobile Access Gateway also goes well beyond the standard WAP gateway with enhanced services that dramatically improve the user experience. This helps mobile operators maximize revenue in the short-term through increased minutes of use.

Benefits for Mobile Operators
 
The Openwave Mobile Access Gateway has been built using the most innovative and mature mobile Internet technology available today, including support for WAP 1.x as well as the forthcoming WAP 2.0 standard and the GSM Association's M-Services Initiative. As a mature and carrier-proven solution, it already is part of the core infrastructure at more than 85 Communication Service Providers (CSPs) representing more than 30 million WAP users all over the world.

Openwave's solution enjoys the world's broadest handset support and the scalability to adapt to any operator's business model. It also offers the most reliable system administration, simple and flexible upgrade solutions, and security and privacy safeguards that enable m-commerce transactions.

The Mobile Access Gateway provides access to the largest pool of available applications:

Broad Content Support -- enables the delivery of rich content such as HTML, cHTML, and xHTML. The content translator allows Openwave solutions to support new features easily and provides backward compatibility with earlier versions of WML and HDML.

WAP Push Content -- supports WAP Push, an open standard defined by the WAP Forum for sending alerts and rich content to mobile devices in real time.

Multimedia -- enables content like pictures, music, images, graphics, and ring tones. Supports the Multimedia Messaging Service (MMS) standard including multimedia person-to-person messaging and multimedia downloads.

Varied Billing Models -- improves class of service by differentiating service offerings for groups of subscribers, including the capability to control the subscriber's home page and access to content. Provides extensive event tracking and activity records that can be used to perform both pre- and post-paid billing. Embeds application-specific data into transaction records so that operators can share revenue from application-specific charges.

 




 
The future of the mobile industry rests in the intersection of content, communications and context — the heart of Personalization.  
 
 
 
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