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  Openwave® Behavioral Targeting
  
 
  Operators own a powerful but mostly untapped resource: knowledge about their subscribers and these subscribers' usage patterns. Openwave Behavioral Targeting leverages this knowledge for operators to create a 360-degree view of each subscriber. The result: a personalized experience across the operator's portfolio of data services and applications.

  

  Behavioral Targeting is a carrier-grade solution that draws data from applications across an operator's network, powering these same applications with an enhanced subscriber experience.

This end-to-end solution performs data collection from a number of sources; it gathers behavioral, demographic and subscriber-provided input and categorizes subscribers into segments called profiles. Behavioral Targeting then creates a personalized experience for the subscriber, recommending services and content based on these profiles.

Operator Benefits
 
Behavioral Targeting counters declining voice revenue by attracting and retaining subscribers with personalized content and services delivered at a subscriber's "point of action." Behavioral Targeting increases the adoption of new services by allowing applications to learn from each other, improving the overall user experience in each application.

Behavioral Targeting also enables new business models from existing applications. Mobile advertising, mobile coupons, community- or location-based services all promise potential new revenue streams if they are relevant to the individual subscriber. Behavioral Targeting ensures relevancy by simplifying the discovery of more personalized and actionable content and services.

  




 
The Openwave Mobile Advertising Solution (MAS) enables operators to leverage their unique network assets to drive revenue through targeted advertising. 
 
 
 
 
 Openwave Behavioral Targeting Datasheet 
Openwave Launches Mobile Analytics Service
 
Press Release - 10/22/2008 
Openwave Announces New Software as a Service Delivery Model for Carriers to Rapidly Deploy Messaging and Mobile Internet Services
 
Press Release - 09/23/2008 
 
 
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