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  Openwave Advertising
  
 
  Openwave's industry-leading advertising technologies help operators leverage their unique subscriber and network assets to quickly capture revenue through targeted advertising. These solutions facilitate ad sourcing, management, and delivery along with business intelligence and reporting. Moreover they turn the operator into an integrated channel for delivering highly targeted ads across all media (mobile, PC, TV). The result is higher hit rates for advertisers, a more personal experience for the consumer, and new revenue streams for operators.

  

  Openwave Advertising Broker
 
Openwave Advertising Broker is one of the industry's first products that allows operators to source advertisements and content from multiple advertising networks, including their own. 

Contextual Advertising Solution
 
The Openwave Contextual Advertising Solution (CAS) enables operators to leverage their unique network assets to drive revenue through targeted advertising. 

Contextual Merchandising
 
Openwave Contextual Merchandising is a content and advertising recommendation solution that enables carriers to monetize off-deck traffic with targeted portal content and third-party advertising.  

Profiling and Personalization System (OPPS)
 
Operators own a powerful but mostly untapped resource: knowledge about their subscribers and these subscribers' usage patterns. The Openwave Profiling and Personalization System (OPPS), leverages this knowledge for operators to create a 360-degree view of each subscriber. The result: a personalized experience across the operator's entire portfolio of data services and applications. 

Converged Communications Solution
 
Openwave's Converged Communications Solution (CCS) meets a long-awaited industry need for intelligent, intuitive consumer messaging services and seamless access to online communities across the mobile handset and PC.  

  




 

Chris Goswami, Openwave's Director of Field Product Marketing, discusses new applications for personalization and the role of context in the mobile advertising space. (TelecomTV) 
 
 
 
 
The Openwave Contextual Advertising Solution (CAS) enables operators to leverage their unique network assets to drive revenue through targeted advertising. 
 
 
 
 
Openwave Joins Major Organisations to Improve European Emergency Service 112
 
Press Release - 05/28/2008 
Openwave Receives Top Marks for Messaging in Radicati's 2008 Report
 
Press Release - 03/24/2008 
 
 
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