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Home > Pipeline > 2008 > Winter > Newsflash
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NEWSFLASH: Openwave Announces Contextual Advertising Solution

Openwave's Contextual Advertising Solution is an end-to-end advertising solution to help operators capture value from targeted advertising by leveraging their unique subscriber and network assets.

Operators can capture advertising revenue by offering advertisers an integrated channel for delivering highly targeted — and higher ROI — ads across subscriber touch-points (mobile, PC, TV). Openwave's industry-leading personalization and contextual merchandising technologies enable the operator to exploit the enormous subscriber knowledge within their network to deliver superior targeting.

Solution elements essential to advertising sourcing, management, and delivery along with business intelligence and reporting make this a complete solution for delivering advertising. Openwave's hosted, modular approach helps lower the risk and cost of implementation. 		 



 
Index Winter 2008
Introduction
NEWSFLASH: Openwave Announces Contextual Advertising Solution
Product Spotlight: Openwave Integra
Monetizing Personalization
Converged Communications: Revolutionizing the Messaging Experience
 
 
 
 
Openwave Contextual Advertising Solution
Capture value and drive revenue through targeted advertising. 
 
 
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