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Winter 2008

  Introduction
 
With the launch of our first mobile browser and gateway offerings 10 years ago, Openwave helped pioneer the mobile Internet and drive early adoption of the new mobile web. Thanks to increasingly robust networks and the availability of more advanced devices, we find ourselves witnessing a new era of the mobile Internet — one that not only looks like the traditional web experience, but will no doubt surpass its number of users. 


NEWSFLASH: Openwave Announces Contextual Advertising Solution
 
Openwave is proud to announce its Contextual Advertising Solution, an end-to-end advertising solution to help operators capture value from targeted advertising by leveraging their unique subscriber and network assets. 
Product Spotlight: Openwave Integra
 
With data access revenue flattening, operators need to find ways to monetize the increased traffic to the mobile gateway. Integra's efficient core gateway architecture and mobile web services let operators mediate and enhance all data traffic, strategically remaining the most valuable part of the mobile content and mobile media value chain. 
Monetizing Personalization
 
The personalization of content represents an advertising opportunity like no other before it. It is up to those in this burgeoning new value chain — operators, publishers, brands and platform providers — to make sure this new business model keeps the consumer at the center. In this way, everyone in mobile space stands to benefit from new revenue streams.  
Converged Communications: Revolutionizing the Messaging Experience
 
Converged communications offers the ability to personalize and simplify messaging services, so that consumers can focus on the act of communication — and the way they want to be communicated with — rather than the network, device, or protocol used. 
 



 
Index Winter 2008

Introduction

NEWSFLASH: Openwave Announces Contextual Advertising Solution

Product Spotlight: Openwave Integra

Monetizing Personalization

Converged Communications: Revolutionizing the Messaging Experience

 
 
 
 
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Meet Openwave
Openwave actively participates in key industry events around the world. 
 
 

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