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  OPENWAVE ANNOUNCES NEW CONTEXTUAL ADVERTISING SOLUTION
  

  End-to-End Solution Designed to Help Operators Capture Value from Targeted Advertising
 
BARCELONA, SPAIN, Mobile World Congress - February 11, 2008 -- Openwave Systems Inc. (Nasdaq: OPWV), one of the world's leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today announced the Openwave Contextual Advertising solution, a modular, end-to-end advertising and content recommendation system that is designed to allow operators to capture value from targeted advertising by leveraging their existing subscriber relationships and unique network assets.

"At Openwave, we are anticipating a shift away from a traditionally segmented, media channel-based advertising approach to a much more holistic, user-based approach that crosses multiple channels including the mobile, PC and TV media," said John Boden, Openwave's Senior Vice President of Product Management. "This multi-channel, user-based approach is reflected in our new personalization driven advertising solution. Our solution is designed to enable operators to capture a greater portion of advertising revenue by offering advertisers an integrated channel for delivering higher ROI ads and offers. Furthermore this solution allows operators to offer subscribers the opportunity to receive only highly targeted and relevant advertisements, offers and recommendations, based on their immediate context, interests, location or demographic."

The Openwave Contextual Advertising solution is designed for mobile and broadband operators to leverage the enormous amount of subscriber knowledge available within their network to deliver superior targeting. By leveraging a holistic view of the subscriber, Openwave's solution uses real-time context, user behavioral history, location information and voluntarily provided user data to determine and recommend relevant ads and offers. For advertisers, this results in the delivery of highly targeted - and higher ROI - ads and offers across multiple subscriber touch points including the PC, mobile and TV.

Openwave's modular Contextual Advertising solution includes the Openwave Personalization System, a targeting engine that leverages key subscriber data, including historical behavior/transactions, expressed preferences, demographic information, and other data to infer user preferences. The comprehensive solution also includes an advertising broker, delivery application modules, ecosystem management and advertising APIs. Its modular design allows operators to implement elements to capture advertising revenues tailored to their needs.

The Openwave Contextual Advertising solution is offered as a hosted solution to accelerate time-to-market by minimizing resources required to quickly begin participating in the advertising marketplace.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1943 and Section 27A of the Securities Act of 1933, including, but not limited to, material contained in quotations, increased demand for some of the Company's products and expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management. These forward-looking statements are subject to many risks and uncertainties that could cause actual results to differ materially from those projected. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave assumes no obligation to update the forward-looking statements included in this press release.

In particular, the following factors, among others, could cause actual results to differ materially from those projected: (a) the ability of Openwave's products, including Openwave Contextual Merchandising, to deliver expected benefits; (b) the ability to develop and commercialize new products; (c) industry and customer adoption and acceptance of new products; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; and (e) increased global competition and pricing pressure on our products.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2007, its Quarterly Report on Form 10-Q for the periods ended September 30, 2007 and December 31, 2007, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com.

 
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

  



 
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