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  OPENWAVE ANNOUNCES GENERAL AVAILABILITY OF CONTEXTUAL MERCHANDISING SOLUTION
  

  Openwave Contextual Merchandising Solution Designed to Help Operators Deliver Increased Value to Mobile Internet Users
 
REDWOOD CITY, CA - November 27, 2007 -- Openwave Systems Inc. (Nasdaq: OPWV), one of the world's leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today announced the general availability of Openwave® Contextual Merchandising - an end-to-end content recommendation and targeted advertising solution - that can increase subscriber adoption of premium mobile content and can create off-deck advertising revenue through targeted promotion of portal content and third-party advertising.

"Mobile advertising has been successful with SMS and short codes to date, but operators have not found an insertion point to monetize the mobile Internet and add a unique value beyond access," said John Boden, Openwave's senior vice president of product management. "As the Internet experience on a mobile device continues to improve, operators want to ensure that they remain a key part of the value chain by providing a superior, personalized user experience. Content and advertising generated through Openwave Contextual Merchandising is designed to provide subscribers with targeted, personalized recommendations that, because of their relevance, are perceived as a valuable service rather than 'spam.'"

The Openwave Contextual Merchandising solution enables the delivery of personalized content and advertising that is recommended to subscribers based on their user context and profile. The solution aims to offset service costs through incremental advertising opportunities, giving carriers the opportunity to subsidize the cost of premium content for subscribers, and increase service adoption.

The solution lets operators monetize mobile Internet traffic in two key ways:
  • Delivers relevant and highly targeted third-party advertising
  • Creates opportunities to promote and merchandise complementary content and services based on a subscriber's preferences and usage patterns
The Openwave Contextual Merchandising solution is available today.

"We look forward to enabling increased advertising and promotional opportunities across the Openwave product portfolio so operators can subsidize the cost of premium content and services to give their subscribers the best and most personal experience," said Boden.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging, location and client technologies. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave does not expect to, and disclaims any obligation to, update such statements. Openwave, however, reserves the right to update such statements or any portion thereof at any time for any reason.

In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability of Openwave's products, including Openwave Contextual Merchandising, to deliver expected benefits; (b) the ability to develop and commercialize new products; (c) industry and customer adoption and acceptance of new products; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; and (e) increased global competition and pricing pressure on our products.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2007, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com.

 
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

  



 
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