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Home > News Room > Press Releases > 2007 > 07/03/2007
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  MOBILE MUSIC FOR THE MASSES [Customer Release]
  

  Download over 500,000 tracks to your phone for £1 each as T-Mobile launches 'Mobile Jukebox' on over 30 phones
 
LONDON - July 03, 2007 -- From today, T-Mobile offers instant mobile access to over 500,000 music tracks, all priced at £1, with the launch of its new dual download Mobile Jukebox service. Available to download onto a range of more than 30 handsets, whether 2.5G or 3G, on pay-as-you-go or contract, T-Mobile is unleashing music on the move for the masses.

Backed by the five major record labels (Universal Music Group, SONY BMG MUSIC ENTERTAINMENT, EMI Music and Warner Music International) as well as the key independents such as V2 and Beggars Banquet, the new service offers access to every chart track and loads more from a mobile phone.

Available on a handset to suit every style and budget, there's a range of 32 phones, starting from free with a contract to £50 for a pre-pay model. Nineteen of them are pay-as-you-go phones, so customers on a budget needn't miss out. To make the service available to the widest number of people, T-Mobile is running Mobile Jukebox on both '2.5G' and '3G' phones. So you don't need a super-fast phone to download music the moment you want it.

T-Mobile Mobile Jukebox tracks are 'dual download', so there are two versions of each music file for the £1 price tag. T-Mobile sends one version, compressed for a fast download, to the mobile phone (AAC format). It sends the other to a customer's PC (wma format), to store, burn to a CD or swap onto an MP3 player. T-Mobile stores all of your downloads to its innovative 'My Music' at www.music.t-zones.co.uk, so even if you lose your handset, you never lose your downloads.

Throughout July, T-Mobile is offering every new customer with a Mobile Jukebox handset any five tracks for free so new customers can get their mobile phone music collection off to a great start.

Damian Byrne, Head of Entertainment at T-Mobile said: "We want anyone who has a mobile phone to be able to be able to access music the moment they want to, 24/7. So we created Mobile Jukebox, the music service that never sleeps for people to use whenever they want to, on the kind of handset they like, at one simple, fair price.

"We want to make it as simple as possible and great value, so we have made every track £1, and charge it to the customer's mobile phone bill. We've also worked hard with handset manufacturers to make it easy to access music on phones. So we've got 'hard keys' and menu keys on certain models that offer one-click access to music on the go."

The technology behind Mobile Jukebox will be provided by Musiwave, an Openwave company and a leading provider of mobile music entertainment services to operators and media companies worldwide. T-Mobile UK's deployment of the Musiwave Music on Demand Service (MODS™) will allow subscribers fast, secure and user-friendly access to browse and purchase full-track mobile music from Mobile Jukebox. Musiwave provides mobile music entertainment services to over 30 mobile operators in 25 countries and powers more than 20 full-track mobile music services globally.

About T-Mobile UK
 
T-Mobile is one of the world's largest mobile operators with more than 109 million customers worldwide and in the UK it is the network of choice for approaching 17 million customers, making it one of the largest networks.

T-Mobile has a range of innovative products and services such as Flext, a unique tariff with flexible pricing; U-Fix, a tariff that combines pay-as-you-go and a monthly contract and Web'n'Walk, which enables customers to surf websites on the move. T-Mobile's network coverage is among the best in the UK (over 99% of the UK population) with one of the lowest dropped call rates. It offers the largest worldwide Wi-Fi network, with over 1,000 HotSpots in business-friendly locations in the UK and 21,000 worldwide, and offers the fastest 3G network across the UK with speeds of up to 1.8mb per second. For more information about T-Mobile UK, please visit www.t-mobile.co.uk

About Musiwave and Openwave
 
Musiwave, an Openwave company (Openwave Systems Inc. NASDAQ: OPWV), is a leading provider of mobile music entertainment solutions, including software, marketing and content management, to operators and media companies worldwide. For more information, please visit www.musiwave.net.

Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com

For further information:
 
Contact Openwave Worldwide Public Relations

T-Mobile Press Line / +44 (0) 7017 150 150
Julie Skinner / +44 (0) 7984 466 712
Brands2Life / +44 (0) 207 592 1200
Musiwave - Openwave / openwave@bitepr.com

  



 
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