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  OPENWAVE POWERS PERSONALIZED SERVICES FOR OPERATORS
  

  Openwave and Leading Mobile Marketer Zoove Plan Collaboration to Help Operators Deliver Highly Segmented and Customized Mobile Marketing
 
LOS ANGELES, CTIA IT & Entertainment - September 12, 2006 -- Openwave Systems Inc. (Nasdaq: OPWV), the leading independent provider of software solutions for the communications and media industries, today announced plans to collaborate with Zoove, the first company to connect offline advertising with targeted mobile response, to develop solutions designed to enable targeted mobile marketing campaigns for operators.

"By aligning with leading companies like Zoove, we're enabling operators to deliver an improved, personalized user experience through targeted mobile marketing and advertising," said David Ratner, vice president of messaging products at Openwave. "Openwave's personalization solutions are designed to provide operators with information about the user's digital identity, so they are able to innovate faster with differentiated applications and services that set their value apart from the competition."

Openwave offers personalization and profiling solutions designed to support an operator's subscriber intelligence efforts in three key areas, including data collection, profile generation and subsequent profile use by both applications and recommendation engines. Zoove is a technology company that gives brands and media properties the power to deliver information to consumers using a variety of mobile data technologies, such as e-mail, SMS, WAP and MMS without the inconvenience and technical difficulties typically associated with using those data services.

"Openwave is truly setting the standard in profiling and personalization solutions. By aligning with Openwave, our aim is to provide operators a way to greatly enhance mobile marketing offerings and better understand their customers' digital data needs," said Tim Jemison, CEO of Zoove. "Our planned collaboration will strengthen the position of both companies as leaders in the mobile marketing and data services sectors."

Openwave's personalization solutions include the Openwave® Directory, among other solutions. The Openwave Directory is a centralized storage solution for subscriber data, streamlining access to information, providing a common platform for provisioning, and increasing performance capabilities. The directory helps operators analyze subscriber usage patterns to identify new opportunities and make improvements.

About Zoove
 
Zoove's patented StarStar™ Dialing lets consumers directly access information on the products and services they want via any mobile phone quickly and spontaneously, without opening text messaging or wireless web applications. StarStar codes enable brands to bridge the gap between mobile and traditional media through easy to recognize vanity codes that consumers can dial directly to get more information about a product or service they see or hear on a billboard, in a publication, or on a broadcast. Zoove is based in Palo Alto, California. More information is available at www.zoove.com.

About Openwave
 
Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave?s broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

 
Openwave and the Openwave logo are trademarks and or registered trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

Zoove
RJ Bardsley
Racepoint Group
T: (415) 694 6701
rjbardsley@racepointgroup.com

  



 
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