Openwave Mobility Price Plan Innovation
- Enables mobile operators to rapidly define, target and launch innovative data plans
- Increases uptake of new plans through customized in-line promotions
- Provides rich user engagement for notification of plans and self-care
- Improves user experience through a usage meter
- Reduces customer care costs by actively promoting self-care
"Fuel gauge" keeps users apprised of their usage.
Price Plan Innovation for Users
Users need to understand their usage. This understanding is conveyed intuitively by the PPI meter or “fuel gauge” This measure usage in ways users understand: minutes, picture uploads, music downloads, even megabytes, if users want that.
Price Plan Innovation for Operators
Operators need to be free to innovative, to create relevant and attractive price plans on the fly. A real-time plan must take into account a number of influencers:
In-line promotions engage users at
the point of interest.
- The subscriber circumstances – their devices, their location, whether they prefer a family group arrangement, whether they want to be billed in hours, megabytes, or events, and, their known previous behavior
- The content or service – apps, portal products, off-portal, OTT services etc
- The network – bandwidth, congestion level, time of day 3G/4G etc
- The payment model – subscriber pays, content-provider pays, sponsored services, hybrid models
PPI takes these four influencers and integrates specific elements of each to produce tailored price plans and targeted offers. PPI includes a rich user engagement
experience which enables offers to be notified unobtrusively, enables users to track their usage meaningfully, and enables operators to measure take-up and refine offers automatically.
