Analytics
Network operators cannot effectively manage and monetize their traffic without a clear and immediate view of what is happening on their networks at all times. Openwave's Data Mediation & Analytics solutions extend intelligence and predictive policy control across the network.
Operators possess a goldmine of consumer information, including location, device awareness, demographic, and behavioral data. Openwave gives its customers the tools to extract and process this information so that the insights derived yield the most value to those who need it: application and content developers, advertisers and internet partners.
Armed with a 360-degree view of the mobile experience, operators can take action, optimizing, adapting, securing, prioritizing and intelligently adding value to the traffic as it flows between all members of the ecosystem. Pulling operational and marketing intelligence directly from the data path not only gives operators more control over limited bandwidth, they finally have a way to monetize their unique position as network owners.
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