Openwave® Analytics Express

Runaway demand for mobile data services has forced service providers to examine the user behavior on their networks and the resulting impact on ARPU, network capacity and overall customer experience. Openwave Analytics Express offers mobile service providers a rapid deployment framework for extracting actionable business intelligence from the data traffic passing through their networks.

Analytics Express is a highly scalable, web-based reporting solution that enables service providers to focus on their core business issues and leave data center and IT management tasks in the cloud. The comprehensive, on-demand and real-time reporting from multiple data feeds helps service providers reach a deeper understanding of mobile subscribers' online behavior so they can optimize infrastructure spending through proactive capacity planning.

Service Provider Benefits

Operational Reports: Analytics Express is a one-stop solution for operational efficiency. Traffic type, transaction volume, error and active user metrics empower an operations team to proactively forecast network usage and plan network capacity based on current and historical trends.

Marketing Reports: Insights around site and subscriber usage, top-performing devices, and other traffic trends can be used to create precise campaigns to stem churn, improve the user experience and ultimately grow the subscriber base. Additional ad hoc reporting assists business analysts in making census-level projections and tracking ROI-driven marketing initiatives.