Openwave®Media Optimizer

With the explosion of video traffic, mobile network service providers are faced with the challenge of effectively managing exponential growth in data traffic. Service providers must find ways to maximize bandwidth without sacrificing end user experience.

Openwave Media Optimizer adds value to the network with intelligent, device- and policy-aware delivery of online video content, reducing costs while increasing effective bandwidth.

As part of Openwave’s Traffic Mediation solution, Media Optimizer is integrated with Openwave Smart Policy, enabling service providers to define subscriber level, time-of-day-based, or volume-based policies that influence the optimization decision.

Service Provider Benefits

• Dynamic Video Detection: identify video content and optimize them on demand.
• Reduced Network Cost: Decrease and defer OPEX while increasing utilization of existing network assets.
• Just-In-Time Algorithm: Deliver just the right amount of video data for smooth playback, but not too much at once, eliminating wasted bandwidth in case the user moves on to newer content before finishing watching the current video.
• Increased Network Efficiency: An intelligent caching system prevents additional bandwidth consumption every time a popular video is requested.
• A Better Viewing Experience: Media Optimizer performs offline transcoding, delivering higher video quality than what was previously possible under the constraints of real-time transcoding and delivery. Content can be delivered in a fraction of the time it takes with real-time transcoding.
• Dynamic Bandwidth Shaping: Adjust the optimized media bit-rate delivered to the subscriber based on available network bandwidth.

Subscriber Benefits

• Faster, High-Quality Video: An intelligent caching algorithm delivers optimized media content faster.
• Smooth Download and Playback: Smartphones, feature phones, netbooks – the best possible experience is delivered for each device.