Openwave helps operators deliver optimized content and tailored data plans
Mobile operators are urgently looking for ways to maximize their existing bandwidth in the face of growing demand for mobile broadband usage. Two proven methods have emerged:
1. Manage the traffic through compression, caching and optimization
2. Manage the demand through creative service tiering and pricing models
The successful operators will be the ones who can collect and interpret their own user data, and use it to launch targeted pricing plans that match their users' needs, behaviors and devices quickly and cost effectively.
This shift will require a new policies that reflects the evolving and increasing usage of mobile broadband. On the operations side, content-aware compression, smart caching and advanced optimization techniques will be required to deliver video and other rich content with no noticeable drop in quality.
At Openwave, we believe that what happened in the voice business with Friends & Family plans, Favorite 5 plans, roll-over minutes, etc, will surely happen with Data. As the acceptance of new pricing options grows, it won't be long before operators have to create new, more advanced plans more often.
Openwave's Context-Aware Mediation products can help operators accomplish this by managing traffic across 3G and 4G networks and the demand that is driving this traffic.
