Openwave Webinars

Tuesday 15 June 2010, 3 pm GMT / 10 am ET / 7 am PT

As mobile internet traffic grows exponentially, so too does the subscriber data associated with it. Mobile carriers are the gatekeepers of these vast reservoirs of subscriber interactions, and thus have an incredible opportunity to transform their businesses by extracting and refining this data. The right analytics solution opens up the potential to lower costs and increase ARPU through intelligent traffic optimization and targeted consumer propositions.

The purpose of this webinar is to examine the process of extracting value from the volume of user data on a carrier’s network. It will focus on:

• How to effectively turn the petabytes of data flowing through networks into actionable insights for building subscriber loyalty.
• Using analytics to power intelligent bandwidth optimization decisions.
• How to harness location and presence data to add a unique dimension of real time context to marketing campaigns.

Moderated by Mike Hibberd, Editorial Director, Telecoms.com, Informa Telecoms & Media

Speakers:
Farouk Gaffoor
Executive head of Architecture and Chief Architect, Vodacom
Mayur Pitamber
Product Marketing Strategist, Openwave
Dimitris Mavrakis
Senior Analyst - Networks, Informa Telecoms & Media