Blog - Latest Posts

Low-cost Messaging and Content Storage for Service Providers

July 28, 2010
by rmeyer

by Utpal Thakrar, Product Manager

When was the last time you cleaned out your email inbox?

The introduction of Gmail in 2004 changed consumer expectations about email by offering nearly unlimited mailbox capacity for free. It was a move that began to change our online behavior. From their April, '04 press release: ". . . . Gmail is built on the idea that users should never have to file or delete a message . . . . Google believes people should be able to hold onto their mail forever." In large part, we do.

When Bad News is Good News: Ernst & Young release report on telco risk

July 22, 2010
by rmeyer

by Vikki Herrera, Director of Corporate Marketing

The number-one risk headlining Ernst & Young's annual Top 10 Risks in Telecommunications report is "Losing Ownership of the Client," (also top of the list in 2009). Different this year is the context in which E&Y lays out their study. The entire intro is devoted to describing the "deluge of data" across operator networks. A key paragraph:

All Eyes On Mobile Video (and the Networks that Support It)

July 07, 2010
by bbleichman

by Vikki Herrera, Director, Corporate Marketing

A recent Fierce Wireless article entitled, “Mobile Video Traffic: Alleviating the capacity crunch,” features some key quotes from our own Ram Venketaramani, principal product manager for Media Optimizer. While it’s always nice to be included in the conversation, what really caught our eye was what the mobile operators themselves had to say in the piece.

Preparing for Policy 2.0 and the Unfulfilled 3GPP Charging Expectations

July 01, 2010
by rmeyer

by Stephane Honore, EMEA Technology Strategist

The latest tiered pricing announcements by AT&T, O2, Sprint and other major mobile operators are the shots across the bow in a new pricing war. This hyper-competitive battle for subscribers will be largely fought within the data services arena where a new weapon will soon emerge: personalized pricing plans or contextual metering. The successful operators will be the ones who can read market trends and react by launching creatively targeted pricing plans that match their users’ needs and behaviors, quickly and cost effectively.

Mobile Web Insights - Idle Devices Impact the Network

June 28, 2010
by rmeyer

by Mayur Pitamber, Product Marketing Strategist

The iPhone is frequently the focus of our attention when it comes to mobile traffic analysis. While they still represent a small percentage of total devices on any operator's network, studying iPhones is a great way to glimpse the future of mobile behavior and its possible impact on mobile networks. More and more iPhones (and similar "superphones") get added to the network, and those that buy iPhones tend to spend more time using data services. Isolating these data-intensive devices helps us recognize small challenges before they become much larger and more difficult to solve.