CATEGORIES

by Chris Goswami, Director, Product Marketing

Whether you regard Adobe’s recent announcement as throwing their hat into the ring for HTML5 or throwing in the towel for Flash on mobile, the end result is the same. HTML5 now has the critical mass of industry giants behind it that will ensure it succeeds.

Question is -– what will you do with it, or what will it do to you?

By John Giere, Senior Vice President, Products and Marketing

Following up our last bill shock post, it looks like the FCC has finally taken action.

By John Giere, Senior Vice President, Products and Marketing

In the world of the Web, innovation happens quickly. Start-ups spring up like wildflowers. A few succeed; most die, but almost all add to the collective momentum that drives progress faster than any other industry. Witness the disruptive power that digital commerce, digital publishing and digital music have unleashed in such a short period of time. The Web is fertile ground where creativity and risk are encouraged, iteration is more important than perfection, and where the value of ideas lies in how fast they can be put into action.

by Chris Goswami, Director, Product Marketing

An industry watershed was reach in the last few weeks when global video traffic finally exceeded all other types of traffic added together in mobile data networks. This trend is only set to continue as smartphones become ever more mainstream and sales of iPhones and increasingly cheaper Android devices accelerate. We can’t hide from the problem anymore, we need a solution –- video traffic needs to be managed.

by John Giere, Senior Vice President, Products and Marketing

One of the primary reasons that more and more mobile operators are rolling out their 4G networks is to accommodate the growing demand for video content, which is expected to comprise 75% of all mobile network traffic within the next few years. Even the most bullish of predictions about mobile data and smartphone growth have fallen short of today’s reality. So here’s my prediction: mobile data, especially video, will outgrow 4G networks sooner than anyone would care to admit.

By Stephane Honore, Senior Product Marketing Strategist

To date, web apps are designed to capitalize on the monetization opportunity created by the success of the Apple App Store. The iPhone obsession (and the subsequent rise of Andriod) has focused developers’ attention almost exclusively on these two platforms. But new, non-Apple devices — such as the Blackberry PlayBook and the Samsung Galaxy tablets — are hitting the market, giving developers far more options.

Day three of Mobile World Congress has come to an end, and just like that, we’re over half-way through the annual trade show in Barcelona. As visitors begin to head home, exhibitors prepare to collapse their stands and the people of Barcelona look forward to reclaiming their city, the trends, issues and conversations that will define Mobile World Congress 2011 are beginning to separate themselves from the deluge of news and debate.

It may have rained for most of the day, but opening day of Mobile World Congress was anything but a wash out.

Vishal Chordia, Sr. Product Manager of Mobile Analytics/Advertising, Openwave

Mobile data traffic is expected to grow 108 percent Year-Over-Year from 2009 to 2014 worldwide, but according to ABI Research, mobile data revenue is only growing at about 18 percent CARG in North America. With data usage growing so rapidly, mobile carriers are desperate to find ways to fortify their eroding margins by adding value to their network and monetizing the traffic.

Ken Denman, CEO, Openwave

Communication industry players have figured out that flat-rate, unlimited data plans aren't so great for business. The move to tiered pricing is a step in the right direction, but it's not a silver bullet either.